“Poshaakh” simply means clothing, but for us, it holds a much deeper meaning. It is about the emotions we wear, the memories we carry, and the stories woven into every thread.
At Poshaakh by Swati, each piece is not just designed, but felt. Inspired by an ‘old soul–new style’ philosophy, we bring together the warmth of tradition and the freshness of today’s designs.
It’s a reflection of who we are rooted in simplicity, guided by love, and expressed through timeless creations made just for you.
Our Story
Poshaakh by Swati was born from a simple realization life doesn’t slow down with age, it deepens.
In my late 50s, I asked myself, am I really done? And I knew I wasn’t.
For years, I was a mother, a wife, everything my family needed. I gave it my all but somewhere, I had set my own dreams aside.
Fashion was always my joy. Dressing my daughters, choosing fabrics, seeing them feel confident that’s where it began.
Today, I’m starting again with my daughter beside me. Without her, Poshaakh wouldn’t be Poshaakh.
From our dining table to what it is now, this is more than a brand. It’s a second chance.
Poshaakh by Swati is not just my beginning. IT'S OURS.
Who We Are
We are a mother and daughter brought together by a dream we never planned.
Swati Ambade, a 53-year old who once saw stitching as just a hobby, never imagined it would turn into something so meaningful.
And her 23-year old daughter, coming from a science background, never thought life would lead her into building a brand.
Different paths, one shared journey creating Poshaakh with love, learning, and growing together every day.
